How pledge works.
Pre-launch draft, 14 November 2026. No real money is taken yet. These rules will be confirmed before Week 1 opens.
1. The week
| Friday to Sunday | Joining is open for next week’s challenges. |
|---|---|
| Monday to Sunday | Challenges run. Daily deadlines use your own time zone. |
| Monday 09:00 UTC | Results are published and payouts are sent. |
You can join each challenge once a week, and you can join as many challenges as you like.
2. The challenges
| Challenge | Days | Proof | When |
|---|---|---|---|
| Up by 7 | Mon to Fri | Live selfie in the app, out of bed | 05:00 to 07:00 |
| Move 3 km | Any 5 of 7 | Strava walk or run of 3 km or more, recorded by GPS | By 23:59 |
| Gym 4x | Any 4 of 7 | Live photo at the gym, location checked | By 23:59 |
| Cook at home | Any 5 of 7 | Live photo of the plate you cooked | 17:00 to 23:59 |
| Read 20 pages | All 7 | Live photo of the page, at least 20 pages past yesterday | By 23:59 |
| 2L water | All 7 | Two live photos of the bottle, full and empty | Full by 12:00, empty by 23:59 |
Stakes are $10, $25 or $50 per challenge.
3. When you’re out
For challenges with fixed days (Up by 7, Read 20 pages, 2L water) you’re out as soon as you miss a required day. For “any N of 7” challenges you’re out once there aren’t enough days left to reach N. The app tells you straight away either way.
4. Proof and appeals
Photos are taken with the in-app camera only; you can’t upload from your gallery. Each photo carries the time and, for the gym, the location it was taken, so an old picture won’t pass. For reading, the page number has to be at least 20 pages past yesterday’s. An AI model checks each photo against the rules and returns pass, fail or unsure. Unsure results go to a person.
Walks and runs come from Strava. Manually entered activities don’t count; the activity has to be recorded by GPS.
You can appeal any result within 24 hours and a person will review it.
5. How payouts work
When a week ends, each challenge settles on its own:
- Finishers get their own stake back.
- Of everything the quitters put in, 90% goes to finishers and 10% buys and burns $PLEDGE.
- That week’s coin bonus is added for finishers.
- Winnings and bonus are split in proportion to stake. Holders of about $20 of $PLEDGE at settlement count 1.25x.
- If nobody finishes, the finishers’ share and the bonus roll into next week’s bonus pool.
76 people join Up by 7 at $25 each. 31 sleep in and 45 finish. The coin bonus that week is $22.50.
Quitters put in $775.00: $77.50 buys and burns $PLEDGE and $697.50 goes to finishers. A finisher gets back $40.91. One who holds $PLEDGE gets back $44.89, and the others get slightly less to make room.
6. The $PLEDGE coin
- 90% of the coin’s creator fees go into the weekly bonus pool. 10% pays for running pledge.
- Every entry includes a $1 ticket: $1 of $PLEDGE is bought into your own wallet. It’s yours to keep. It’s a memecoin, its price moves, and it can lose value.
- The coin isn’t live yet. It launches with Week 1, and its address will be published here.
7. Where the money is held
To start, stakes are held in a wallet we control, with a fresh wallet every week and a $50 limit per challenge. After every week we publish each deposit, payout and burn with its transaction link. Next, pots move to an on-chain escrow program that can only pay players, and the limit is lifted.
8. Your photos
Check-in photos are stored privately, used only to check your challenge and handle appeals, and deleted 30 days after the week settles.
9. Where pledge is available
pledge is a contest of your own effort: you decide whether you finish. Rules for real-money contests differ by country and US state, so pledge will only open where it’s allowed. Until then it’s pre-launch and takes no money.